Brand, channel, lean production - transformation of the way of Chinese clothing

mainland Chinese garment enterprises to innovation must be driven by the main labor costs drive the transition, enhance creativity, by brand value, the electricity supplier marketing channels, and production of efficient and cost through lean manufacturing, spell a smooth ride.

China mainland garment enterprises continue to be at the low end of the global garment industry chain, to earn only modest processing fee, become China's clothing business is always justified pain. In recent years, garment industry in Southeast Asia is far better than a low-cost advantage of Chinese mainland, is exacerbated by the Chinese mainland's garment processing business crisis. Future of China mainland garment enterprises how to walk?

Chinese clothing foundry pain, labor cost advantage is no longer, only improve efficiency by sewing Lean road.

"This is priced at 15,888 yuan a world brand suit, is we produce our own into the fabric, and then manufactured, sold this house the world's most famous clothing company's price, even 888 yuan a fraction of all not. Anonymity clothing factory boss a wry smile, he told reporters.

In this regard, Shandong Ruyi Group subsidiary, a senior technology Textile Co., Ltd. three gorge are too. "Company's production of fabrics, ranging from tens of dollars per meter to several hundred dollars from which ARMANI purchased fabric price is 800 yuan per meter. In fact, this is not our best fabrics." This company official said: "Some international brands will choose a lower purchase price of the fabric, and even lower than some domestic clothing brands in mainland China."

In addition to fabrics produced in China, the world's luxury brand clothing accessories also mostly from mainland China. In order marked "made in Italia" these words, "a number of luxury brands in a set of clothes, it may be several buttons are Italian Kocak, other accessories are all manufactured in China." An industry source said "The price of all accessories, there are about two dollars Sanshi look."

The garment processing, there is no doubt that even more be done in mainland China. Dongguan these places has numerous clothing factory. A trade suit processing company boss Lee to reporters just such an account: a brand they suit each processing, the processing fee charged is a 80 yuan. His colleagues in the price is almost like this, rarely have more than 100 of. Hundreds of pieces of fabric, less than 100 processing fee, plus the 20-30 block of materials, which is an ARMANI suit cost price. ARMANI pay for the Chinese mainland manufacturing, processing enterprises less than 1,000 dollars, got the finished product sales in mainland China, the price is around 10,000 pieces.

Apparel advantage in Southeast Asia, mainland China garment by automated equipment can Zailingfengsao advantage, "the cost of setting up factories in Southeast Asia, Bangladesh, these countries are lower than in China, but also a lot lower." The reason to Bangladesh Myanmar transfer, the primary reason is that labor costs in mainland China continued to grow, while labor costs in Bangladesh, Myanmar and other countries in a stable and far below the Chinese mainland. Even many Chinese companies will be transferred to the domestic garment factories in Southeast Asia. Nantong is one of the first to a new high in Bangladesh garment factory set up domestic companies, the company's chairman Tang group such introduction of low labor costs in Bangladesh: "Bangladesh's labor costs are very low, monthly income of only 70-100 US dollars (equivalent to 430 yuan to 614 yuan), almost a fifth in China domestic garment workers in Bangladesh producing shirts, can do $ 18 a dozen (12) also make money, if domestic production in China it is certainly to lose money. "

An industry experts. With cheap labor advantage, Bangladesh has become second only to mainland China the world's second largest exporter of knitwear. This is simply 1980--1990 mainland China's apparel industry is rising rapidly reproducing.

In addition, Southeast Asia and the developed countries there is a far more favorable rent mainland China, as well as a more stable source of workers. "Despite the current monthly salary of garment workers has risen to 2,000-3,000 yuan invested enterprises there are four risk a gold room and board, etc., but is such that many companies are still unable to recruit workers." A Chinese mainland garment factory owner Such complained.

Chinese garment how to transition? Brand value and the electricity supplier channels is essential, before the pressure of the international brand, in Southeast Asia after the cost advantage, China's garment enterprises is in the flattening out, they had to advance up awkward period.

mainland Chinese garment enterprises to innovation must be driven by the main labor costs drive the transition, enhance creativity, bigger and stronger independent brands, upgrading operating mode, shift from production advantages brand change. Only in this way, the apparel industry in mainland China have hope.

Of course, a well-known brand from birth to the need to nurture the time. Chinese mainland's garment enterprises, through the form of acquisitions, equity participation, cooperation with international brands, and then by means of the experience of the brand, enhance its own brand of quality.

In addition, deep plowing has the world's largest population, economy second in mainland China domestic market, but also the transformation of an important direction. Riding the Internet especially mobile Internet development in the east, and actively establish the third party platform flagship store, and even deep into the mobile Internet, creating a closed loop 020, has become one of China's clothing business transformation outlet.

2013  size clothing online shopping in China's more than 400 billion yuan, accounting for more than a quarter of all online shopping, online shopping topped the list. November 11, 2013, Taobao and Lynx Mall achieved a total sales of 35 billion yuan. Clothing category just 41 minutes will exceed 10 billion yuan, called amazing. Lynx double 11 single-store sales list the top ten, there are five apparel brands. According to industry experts estimate, the Chinese mainland clothing online shopping transaction size in 2016 is expected to reach 1 trillion yuan, which will provide a huge space transformation electricity supplier in mainland China garment enterprises.

In all passengers, dream Bazaar as a representative of the clothing business, is to build their own vertical B2C platform. Electricity supplier market is still in a period of rapid development, in the foreseeable future period of time will maintain rapid growth. A good grasp of this dividend, will be an important opportunity for enterprises to upgrade their clothing.